Press
Toldie bullies founders and fund managers into updating their investors. Without wasting their time.
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Press release
Embargoed until launch day. Date to be set.
Toldie launches, a small yellow assistant that bullies founders and fund managers into updating their investors in one sentence a week
Free for founders. Investors and limited partners choose weekly, every two weeks, monthly or quarterly and get their questions answered once, for everyone. It never invents a number and never sends without the sender's tap.
September 2026. Toldie, a new email service for founders and fund managers, launches today with one job: making sure investors hear from the founders they backed, and limited partners from the funds they invest in. The idea is simple. Founders and fund managers want peace and no distractions so they can execute. Investors and LPs want to know what is going on, and whether they can be helpful. Toldie is the one in the middle, managing those two different asks like an assistant, so the experience is right for both sides. One-to-one only makes sense when a reader can help. So the founder or fund manager says what is going on, once, to everyone; Toldie helps it land; readers' questions go to Toldie, which keeps the important ones and brings them to the sender when there is time; and a reader who can help says so and Toldie passes it on. Two thirds of founders go quiet within months of raising, not because they have nothing to say but because writing an update feels like homework. Toldie replaces the homework with a question.
Every Friday, Toldie emails the founder or fund manager one question: one good thing that happened this week. They reply with a sentence. Toldie drafts the update from those words alone, they reply "send", and each investor or LP receives it on the cadence they chose. Monthly and quarterly readers get one clean rollup: Toldie combines the period into one structured update, each fact once, the most material first, and sends it to the sender for one more approval before it goes. Readers who want less get less. It is the sender's time bodyguard. Readers send their own questions to Toldie, one a month each; Toldie bundles the ones most of them are asking into the weekly question, so the sender answers once and everyone hears it.
What makes Toldie different is the character. It is the friend who notices you have not called your mother and says so, kindly, with a spreadsheet. If a founder or fund manager goes quiet, Toldie counts the hours, keeps a list, and asks again, a little differently, in a level voice that never breaks. "It has been 48 hours. I counted. I also made a small list. You are on it."
"I went eight months without sending an investor update once," said Toldie's founder. "The 'just checking in' emails were worse than writing it would have been. So I built the thing that would not let me do it again. It asks. It waits. It counts. It does not waste your time."
Some update is better than none, but Toldie does not only make updating easier. It makes the update better. Nothing is assumed and nothing is invented; Toldie asks the questions that matter before the reader does. When a sender leaves something unaddressed, a reader tends to assume they have not thought about it. That is almost never true. It is a communication limit: founders and fund managers are busy. Toldie closes the gap with one or two questions a week, so the update carries the context the sender already had in their head.
The other half of the job is readers' expectations. When a founder or fund manager goes quiet, Toldie tells their investors or LPs itself: the sender is busy, Toldie is asking every week so they do not have to, and a reason usually follows in the sender's own words. Readers stop badgering, and stop feeling like badgers; senders get support instead of pressure; and the trust that used to depend on the sender's inbox discipline sits with Toldie instead.
Toldie holds two lines other drafting tools do not. It never invents a number: the draft can only contain figures the sender typed, and anything else is rejected before they see it. And nothing is sent without the sender's approval, by a tap or by replying "send". Every reader is approved or added by the sender, and there is no public feed. Senders see which readers open each update, when and how often, so they know who reads without anyone replying; every reader is told that opening is how they stay on the list, and can turn it off.
Toldie is free for founders and always will be. Investors with a handful of companies use it free; funds and accelerators will be able to pay for a portfolio view later. It works entirely by email, with a website as the fallback, and runs on a stack that costs less than a coffee a month.
Founders and fund managers can try it with one sentence at toldie.com before signing up.
About Toldie
Toldie is the assistant between founders and their investors, and between fund managers and their limited partners. The senders want peace to execute; their readers want to know what is going on and whether they can help. Toldie asks the founder or fund manager one question a week, turns the answer into an update, delivers it to each reader on their chosen cadence, listens for readers' questions and offers of help, and brings the sender only what matters. Founders and fund managers never write an update again; investors and LPs never chase one. Learn more at toldie.com.
Facts
- One question a week, answered in one sentence, by email. About 90 seconds.
- Investors and LPs choose weekly, every two weeks, monthly or quarterly. Everyone but weekly readers gets one rollup.
- Each reader may ask one question a month. Toldie bundles the most-asked into the weekly question.
- Offers of help reach the sender directly, with reply-to set to whoever offered.
- Founders and fund managers undersell: Toldie states each win as the outcome it is ("1 new hospital signed with us", "we led Northwind's seed round") and asks the follow-ups a reader would; for a company, what it does, what it means for revenue, whether it lowers risk or adds growth. It asks before the reader does, because an unaddressed point reads as an unconsidered one, and it almost never is.
- The draft can only contain numbers the sender typed. Nothing sends without the sender's tap or a reply of "send".
- Sent only to the investors or LPs the sender adds or approves; each update's link can be forwarded by whoever holds it. No public feed.
- Senders see which readers open each update, when, and how many times. Readers who stop opening are pointed out, and the sender takes them off with one tap; any reader can turn opens off in their settings.
- Free for founders, forever.
Toldie said
Approved lines, in the character's own voice. Quote freely.
Friday, the ask
One good thing this week? One sentence. I have cleared my afternoon for it, and I do not clear my afternoon for just anyone.
Sunday, the reminder
It has been 48 hours. I counted. I also made a small list. You are on it.
Week two
Two quiet weeks. I am not upset. I have simply added you to the spreadsheet. There is a tab.
The approval email
Say send, or tell me what to fix. I will wait. I have snacks.
After Send
Done. Go do the things that matter for your business. I will find you Friday. I always do. It is not a threat, it is a schedule.
The fourth update
Four in a row. Most people never get here. I am trying not to look smug and failing.
The character
Toldie is a small yellow square with a T for a face. Two eyes above the crossbar, brows and lids carrying the expression, the speech-bubble tail as its mouth. Twelve states, from asking to asleep. It is never angry and never loud; the sass is always about the sender's silence, never about the company or the fund.
Each face moves; the GIF is the loop, the PNG the resting frame. The mark: icon-512.png. Please do not recolour the character or give it limbs.
Toldie, out and about
Between Fridays, Toldie has a life. Six scenes, free to use.
“Day three on the bench. The paper is from Tuesday. So is your last update.”
“Forty-eight hours. I counted. I count everything. It is not cardio, it is a schedule.”
“I made a small list. You are on it. It is a very short list.”
“Four in a row. Hammock privileges. Do not make me get up.”
“Hi. It is Toldie. Politely. Forever.”
“I keep your investors watered while you build. They like it. They said so.”
Toldie, judging
Toldie has opinions about your update habits and no filter. Eight of them, free to use, captions included.
“It has been 48 hours. I counted. I also made a small list. You are on it.”
“Just a small week, you said. Forty beds is not small. I fixed it.”
“I see a win. I do not see a number. Investors will notice the same thing.”
“Your investors have not noticed yet, which is the only reason I am being this polite.”
“Two quiet weeks. I told your investors you are busy. Now prove me right.”
“Waiting on you. Still. I brought a pillow.”
“Four in a row. Most people never get here. I am trying not to look smug and failing.”
“Sent. Go do the things that matter for your business. I will find you next week.”
The founder
Toldie was built by a founder who went eight months without sending an investor update, and then, as an investor in 12 companies, went two years without receiving one. Available for interviews by email.
Contact
press@toldie.com