One good thing this week? One sentence. I have cleared my afternoon for it.
Never write an investor update again.
Toldie bullies founders and fund managers into updating their investors. Without wasting their time.
Founders and fund managers want peace to execute. Investors and limited partners want to know what is going on, and whether they can help. Toldie sits in the middle, like an assistant, and makes it easy on both sides.
This is the whole job.
Your inbox, Friday 9:00
Toldie
One good thing this week?
You
Re: One good thing this week?
Toldie
Approve: Harbor Fund II update
Exactly as LPs will see it
We led Northwind's seed round this week, the ninth investment from Fund II.
Before it goes: what does Northwind do, and why does it fit the fund? Reply with the answer, or reply "send".
You
Re: Approve: Harbor Fund II update
Toldie
Sent: Harbor Fund II update
You say what is going on.
One sentence a week, to all your investors or LPs at once. Toldie makes it land, and knows you undersell.
Expectations, managed.
Investors and LPs stop badgering, and stop feeling like badgers. Their questions come to Toldie; when you go quiet, Toldie tells them it is asking you every week, then brings them the reason in your words.
One to one only when it helps.
An investor or LP who can help says so: "I know their CFO, I can introduce you Monday." Toldie tells you.
Your time bodyguard.
Weekly, monthly or quarterly, each reader's choice. Monthly and quarterly readers get one combined update, made from what you already approved. Nothing sent without you.
Know who reads, without asking.
Toldie shows you which investors or LPs open each update, when, and how many times. Nobody has to reply for you to know they read it. Readers who stop opening are listed for you, and come off with one tap and no awkward email: the updates themselves tell them that opening is how they stay on the list. Raising? The ones who open most are the ones to call. Any reader can turn it off, and you then see only that they don't share opens.
Who it is for
A little about Toldie
Toldie was built by serial entrepreneurs who became investors, and disliked investor updates from both sides: the blank page and the fear of a bad week as founders, the silence and the chasing as investors. Neither side liked how it worked. What was missing was a layer in between that makes the experience better for both. They needed Toldie, so they built it. The whole story
Toldie keeps asking until your investors or LPs hear from you. Then it leaves you alone.